Build a great global brand and gain an edge in your creative career and business.
Join us for a 3 day brand festival
in Q3 2020, Singapore.
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ABOUT
How do brands grow and what makes them great?
We have looked to the west for examples while Asia is home to successful global and regional brands like Singapore Airlines, Uniqlo, SaladStop, Maki-San and Love, Bonito.
In 2019, thinkers and doers from Asia who design, build and grow brands that people love gathered in Singapore to learn from the best and explored the intersection of design, marketing and entrepreneurship over 3 days from 21 to 23 Nov.
View our 2019 highlights reel
As seen on
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2019 SPEAKERS & RECORDED TALKS
The Workshops @ Straits Clan L3
DAY 1
21 NOV . THURS
09:00
Creating an Impactful Customer Journey (3.5hr)
Matthias Schuecking
Brand Consultant & Ex-AirBnb
12:30
Lunch Break
14:00
Brand Content Marketing: Lessons from SilverKris & Channel NewsAsia (3.5hr)
Mavis Chng
Brand Content Lead (SilverKris)
DAY 2
22 NOV . FRI
09:00
Developing Brand Personality (3.5hr)
April Chen & Junyao Lin
Studio Ensemble
12:30
Lunch Break
14:00
Redefining a Brand Profile (3.5hr)
Edo van Dijk &
Benjamin Ezekiel Sing
Edenspiekermann
Film Screenings @ Straits Clan L4
19:00
Documentary: Rams
20:30
Intermission Break
21:00
Documentary: Design Canada
Need more details? Access our official festival guide or sign-up for our mailing list below for the full event line-up.
DAY 3
23 NOV . SAT
08:45
Welcome Address
09:00
Growing the Love, Bonito Brand & Community
Rachel Lim
Co-Founder of Love, Bonito
09:45
Why Emotional Design is more relevant than Design Thinking for today's customers
Ken Yuktasevi
Parable Studio
10:30
What working at Airbnb taught me about 21st century brands
Matthias Schuecking
Brand Consultant & Ex-AirBnb
11:15
Thriving on brand stories & myths across different markets
April Chen
Studio Ensemble
12:00
Lunch Break
13:00
Taking creative risks: a fireside chat
Felix Ng
Anonymous & Design Film Festival
13:45
What Hello Kitty taught me about Brand Building
Grace Astari
Creative Lead, Global Innovation at Diageo
14:30
Brand Personality panel discussion with Pavel Dorosevich (KFC), Bonnie Chia (WWF) & Abhishek Rao (Comedy Central, MTV & Paramount Channel)
Moderated by Nellie Wartoft
CEO of Tigerhall
15:15
Designing with attitude and courage
Edo van Dijk
Partner at Edenspiekermann
16:00
Maki-San: Building your own brand
Alvin Wong
Director of Maki-San
16:45
Closing Ceremony
*Lunch, coffee/tea and a limited edition event goodie bag is given to all conference and workshop attendees.
2019 WORKSHOP DETAILS
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2019 SCHEDULE
The Conference @ Legacy Center
21 Nov
9am to
12.30pm
Creating an Impactful Customer Journey
"This hands-on session will be all about real customer-centricity and identifying opportunities for the participants' company/brand to add value. We will look at the rational and emotional state of each step in the customer journey and identify key channels and messages for impact."
Matthias Schuecking
Brand Consultant & Ex-AirBnb
21 Nov
2pm to
5.30pm
Brand Content Marketing: Lessons from SilverKris & Channel NewsAsia
"In this workshop, we will explore using content marketing via print and digital media as extensions to enhance the brand value proposition and build engagement. I will be sharing my framework and experiences from developing stories over the years."
Mavis Chng
Brand Content Lead (SilverKris)
Singapore Airlines
22 Nov
9am to
12.30pm
Developing Brand Personality
"Humanise your brand by learning how to create and identify the brand personality, this workshop that will show you how brands can express, interact and behave with certain human traits. Such brands create engagement by establishing a shared aspirations/value between your consumer/customers and your brand."
April Chen &
Junyao Lin
Studio Ensemble
22 Nov
2pm to
5.30pm
Redefining a Brand Profile
"Over the last 5 years, Edenspiekermann has developed a proprietary method to help their clients define or recalibrate their brand profile. For the first time in Singapore, Edenspiekermann will share their methodology in a hands-on, interactive way. We're going to walk the talk by redefining a well-known Singapore brand."
Edo van Dijk &
Benjamin Ezekiel Sing
Edenspiekermann
BRANDING & DESIGNING PRODUCTS
Film Screening: Rams
22 NOV . FRIDAY
19:00 @ STRAITS CLAN L4
Rams is a documentary portrait of Dieter Rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design. (74 minutes)
BRANDING A COUNTRY
Film Screening: Design Canada
22 NOV . FRIDAY
21:00 @ STRAITS CLAN L4
Design Canada recounts the untold story of graphics that "shaped Canada's identity" and iconography that "defined modern Canada". It explores works of a number of Canadian graphic designers in this domain. (73 minutes)
THE EXPERIENCE
LEARN FROM THESE BRANDS
PROFESSIONALS WHO ATTENDED
NETWORK
Meet other attendees in person or via our partner matchmaking app, Toasty.
LEARN
Hands-on workshops with practitioners and hear from diverse speakers' who worked in Asia.
REVIEW
Access to an online community with video recordings of the talks after the event.
Yvonne Lim
Global eCommerce Director
Razer
Cassandra Leong
Director, Brand Marketing
Carousell
Quinny Vu
Designer
Eight Inc.
Mario Van der Meulen
Principal Designer
Foolproof
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TEAM
Organised by team members that brought you CreativeMornings / Singapore and other community events.
From Left to Right: Sarah Pratomo (Community Lead), Daylon Soh (Event Producer), Radhi De (Assistant Event Producer), Amelia Chen (Partnerships Lead).
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2019 PARTNERS
Community & Media Partner
Business Matchmaking Partner
Community Partner
Learning App Partner
Conference Coffee Partner
Conference Lunch Caterer