Brand Conference | Global Brand Summit Asia 2019 | 21 to 23 Nov 2019

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Build a great global brand and gain an edge in your creative career and business.

21 – 23 November (Thur – Sat)

Straits Clan & Legacy Center, Singapore

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 ABOUT

How do brands grow and what makes them great?

We have looked to the west for examples while Asia is home to successful global and regional brands like Singapore Airlines, Uniqlo, SaladStop, Maki-San and Love, Bonito.

 

Join a gathering of thinkers and doers from Asia who design, build and grow brands that people love. Learn from the best in a live experience (8 conference talks, 4 workshops, 2 film screenings and 1 conference panel discussion) that explores the intersection of design, marketing and entrepreneurship.

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 SPEAKERS

 
 
 

The Workshops @ Straits Clan L3

DAY 1
21 NOV . THURS

09:00

Creating an Impactful Customer Journey (3.5hr)

Matthias Schuecking
Brand Consultant & Ex-AirBnb

12:30

Lunch Break

14:00

Brand Content Marketing: Lessons from SilverKris & Channel NewsAsia (3.5hr)

Mavis Chng

Brand Content Lead (SilverKris)

Singapore Airlines

DAY 2
22 NOV . FRI

09:00

Developing Brand Personality (3.5hr)

April Chen & Junyao Lin
Studio Ensemble

12:30

Lunch Break

14:00

Redefining a Brand Profile (3.5hr)

Edo van Dijk &
Benjamin Ezekiel Sing
Edenspiekermann

Film Screenings @ Straits Clan L4

19:00

Documentary: Rams

20:30

Intermission Break

21:00

Documentary: Design Canada

Need more details? Access our official festival guide or sign-up for our mailing list below for the full event line-up.

DAY 3
23 NOV . SAT

08:45

Welcome Address

09:00

Growing the Love, Bonito Brand & Community

Rachel Lim

Co-Founder of Love, Bonito

09:45

Why Emotional Design is more relevant than Design Thinking for today's customers

Ken Yuktasevi
Parable Studio

10:30

What working at Airbnb taught me about 21st century brands

Matthias Schuecking
Brand Consultant & Ex-AirBnb

11:15

Thriving on brand stories & myths across different markets

April Chen
Studio Ensemble

12:00

Lunch Break

13:00

Taking creative risks: a fireside chat

Felix Ng

Anonymous & Design Film Festival

13:45

What Hello Kitty taught me about Brand Building

Grace Astari

Creative Lead, Global Innovation at Diageo

14:30

Brand Personality panel discussion with Pavel Dorosevich (KFC), Bonnie Chia (WWF) & Abhishek Rao (Comedy Central, MTV & Paramount Channel)

 

Moderated by Nellie Wartoft
CEO of Tigerhall

15:15

Designing with attitude and courage

Edo van Dijk

Partner at Edenspiekermann

16:00

Maki-San: Building your own brand

Alvin Wong

Director of Maki-San

16:45

Closing Ceremony

*Lunch, coffee/tea and a limited edition event goodie bag is given to all conference and workshop attendees.

WORKSHOP DETAILS

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SCHEDULE

The Conference @ Legacy Center

21 Nov
9am to
12.30pm

Creating an Impactful Customer Journey

"This hands-on session will be all about real customer-centricity and identifying opportunities for the participants' company/brand to add value. We will look at the rational and emotional state of each step in the customer journey and identify key channels and messages for impact."

Matthias Schuecking

Brand Consultant & Ex-AirBnb

21 Nov
2pm to
5.30pm

Brand Content Marketing: Lessons from SilverKris & Channel NewsAsia

"In this workshop, we will explore using content marketing via print and digital media as extensions to enhance the brand value proposition and build engagement. I will be sharing my framework and experiences from developing stories over the years."

Mavis Chng

Brand Content Lead (SilverKris)
Singapore Airlines

22 Nov
9am to
12.30pm

Developing Brand Personality

"Humanise your brand by learning how to create and identify the brand personality, this workshop that will show you how brands can express, interact and behave with certain human traits. Such brands create engagement by establishing a shared aspirations/value between your consumer/customers and your brand."

April Chen & 
Junyao Lin

Studio Ensemble

22 Nov
2pm to
5.30pm

Redefining a Brand Profile

"Over the last 5 years, Edenspiekermann has developed a proprietary method to help their clients define or recalibrate their brand profile. For the first time in Singapore, Edenspiekermann will share their methodology in a hands-on, interactive way. We're going to walk the talk by redefining a well-known Singapore brand."

Edo van Dijk &
Benjamin Ezekiel Sing

Edenspiekermann

BRANDING & DESIGNING PRODUCTS

Film Screening: Rams

22 NOV . FRIDAY
19:00 @ STRAITS CLAN L4

Rams is a documentary portrait of Dieter Rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design. (74 minutes)

BRANDING A COUNTRY

Film Screening: Design Canada

22 NOV . FRIDAY
21:00 @ STRAITS CLAN L4

Design Canada recounts the untold story of graphics that "shaped Canada's identity" and iconography that "defined modern Canada". It explores works of a number of Canadian graphic designers in this domain. (73 minutes)

 

THE EXPERIENCE

LEARN FROM THESE BRANDS

PROFESSIONALS ATTENDING

NETWORK

Meet other attendees in person or via our partner matchmaking app, Toasty. 

LEARN

Hands-on workshops with practitioners and hear from diverse speakers' who worked in Asia. 

REVIEW

Access to an online community with video recordings of the talks after the event.

Yvonne Lim

Global eCommerce Director

Razer

Cassandra Leong

Director, Brand Marketing

Carousell

Quinny Vu

Designer

Eight Inc.

Mario Van der Meulen

Principal Designer

Foolproof

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INFO

Tickets

 

Conference Pass (Sat, 23 Nov only)

 

All Access Pass
Conference + 4 workshops + Duo Film Screening

 

Advocate Pass 
Conference + 4 workshops

 

Apprentice Pass 
Conference + 2 workshops

 

Film Screening (One Film)

Duo Film Screening (Two Films)

Price

$200

$600

 

$590

 

$420

$20

$30

*Lunch, coffee/tea and a limited edition event goodie bag is given to all conference and workshop attendees. 

 

Exclusive offers: All passes includes 1 month Accelerate plan with NewCampus (worth $149), an unlimited learning membership for busy professionals, and 1 month Full Access Subscription to Tigerhall (worth $48); learn from expert mentors via podcasts, complimentary workshops and private dinners.

Workshop & Film Screening Location

Straits Clan
31 Bukit Pasoh Rd

Singapore 089845

Nearest MRT: Outram Park

Conference Location

Legacy Center

37 Jln Pemimpin, #07-13

Singapore 577177

Nearest MRT: Marymount

 

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TEAM

Organised by team members that brought you CreativeMornings / Singapore and other community events.

From Left to Right: Sarah Pratomo (Community Lead), Daylon Soh (Event Producer), Radhi De (Assistant Event Producer), Amelia Chen (Partnerships Lead).

 

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PARTNERS

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Community & Media Partner

Business Matchmaking Partner 

Community Partner

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Learning App Partner

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Conference Coffee Partner

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Conference Lunch Caterer